ROIS — Your business agent
Your business agent.
ROIS understands your business, finds where money is being lost, shows where profit can grow, does the work that can safely be automated — and coordinates the human work that still needs to happen.
Starts in “suggest only” mode. Nothing is sent to your customers until you connect a channel and switch an agent on.
The operating loop
- 01DataBookings, quotes, orders, CRM, ads, costs
- 02UnderstandWhat you sell, to whom, at what margin
- 03DetectMoney lost, at risk or not yet earned
- 04DecideThe next best action, ranked by value
- 05ActAutomated work inside your rules
- 06AssignHuman work with owners and deadlines
- 07MeasureConfirmed and estimated value, kept apart
- 08UpdateResults feed the business context
Not an AI CRM. Not a dashboard. Not a chatbot.
An operating layer above the tools you already use. It keeps the CRM, the calendar, the shop and the ad accounts you have — and works across them.
One business agent. Work that normally spans many roles.
ROIS takes on the repetitive part of these jobs and hands the rest to your people. It does not replace a team — it makes the one you have more effective.
Reception
Texts back missed callers within a minute and books into real free slots.
Sales follow-up
Follows up enquiries and quotes before they go cold.
Revenue analysis
Finds revenue at risk and ranks it by what it is worth.
Marketing analysis
Customer acquisition cost, ROAS and profit per campaign — from your sales, not platform clicks.
Cost analysis
Spots costs that grow faster than revenue.
Pricing analysis
Flags services and products sold below their target margin.
Customer retention
Brings customers back when they are due — within your contact limits.
Reporting
A short daily brief and a monthly value report with its method.
Operations
Assigns the human work, with dependencies, deadlines and owners.
Campaign optimisation
Suggests budget moves inside your limits. It never spends on its own.
How it works
- 01
Connect
Connect the systems you already use.
- 02
Understand
ROIS learns how the business works.
- 03
Decide
It identifies the next best action.
- 04
Act
It automates what can safely be automated.
- 05
My Work
It assigns the human work that still needs people.
- 06
Measure
It measures the financial result.
Use cases
Grounded scenarios of what ROIS does. The figures are examples to make them concrete.
Missed-call recovery
- Situation
- A caller rings while everyone is with a customer.
- What ROIS does
- Texts back within a minute, offers real free slots, books the reply — or hands it to a person.
Illustrative exampleOne recovered booking worth €120.
Quote recovery
- Situation
- A quote was opened twice and never answered.
- What ROIS does
- Notices it, schedules the follow-up and prepares it; your rules decide whether it is sent or approved first.
Illustrative exampleA €4,800 quote won after a day-4 follow-up.
Reactivation
- Situation
- Customers due for their next visit haven't booked.
- What ROIS does
- Predicts return dates from purchase history and reminds each customer at the right time.
Illustrative example12 customers due this month, about €1,400 in visits.
Empty slot
- Situation
- A cancellation frees tomorrow at 10:00.
- What ROIS does
- Ranks the customers most likely to take it and offers the slot in waves until it is booked.
Illustrative exampleA 60-minute slot worth €85, filled the same day.
B2B technical sale
- Situation
- A plant asks whether a sensor works at 120 °C.
- What ROIS does
- Answers only from approved product facts; when they don't cover the question, your engineer gets a task with the full context. The deal follows your procedure: specs, presentation, sample, quote, follow-up.
Illustrative exampleA €42,000 deal from discovery to quotation in 12 days.
Marketing budget optimisation
- Situation
- One campaign brings enquiries that never buy.
- What ROIS does
- Compares spend with real sales and recommends moving budget — changes wait for your approval.
Illustrative example€600 a month moved from a campaign with no sales in 60 days.
Cost reduction
- Situation
- Software costs grew 30% with no extra revenue.
- What ROIS does
- Flags duplicate and growing costs against revenue and shows the effect on operating profit.
Illustrative exampleA duplicate €70-a-month licence cancelled.
Pricing opportunity
- Situation
- A popular service sits below its target margin.
- What ROIS does
- Calculates the margin per service from real costs and suggests a measured price change.
Illustrative example+€6 per booking on a service sold 180 times a month.
Illustrative examples — not customer results.
Integrations, stated honestly
What works today and how far each connection is proven. Nothing is called live until it has run against the real service.
Live
Runs end to end against the real service — ROIS's own signed endpoints.
3 connections
- Webhooks & forms
- Generic webhook, Lead API and website SDK, Website form
Built, verified against simulated responses
The connector is built and tested against recorded provider responses. It has not yet been validated live with real credentials.
21 connections
- Advertising
- Google Ads, Meta Ads, Meta lead ads
- Calendars
- Google Calendar, Outlook Calendar
- Shops & orders
- BigCommerce, Shoper, Shopify, WooCommerce
- CRM
- Custom CRM (REST), HubSpot, Pipedrive, Salesforce
- Gmail / Google Workspace, Microsoft 365 / Outlook
- Calls & messaging
- Twilio, WhatsApp Business
- Payments
- Stripe
- Social messaging
- Facebook Messenger, Instagram messaging
- Translation
- Google Cloud Translation
Planned
The connection is designed; there is no working connector yet.
15 connections
- Accounting & banking
- Bank feed, QuickBooks, Xero
- Advertising
- LinkedIn Ads, Microsoft Advertising, TikTok Ads
- Booking platforms
- Booking system
- CRM
- Close, Copper, Freshsales, Microsoft Dynamics 365, Zoho CRM
- IMAP / SMTP
- Calls & messaging
- E-mail inbox, Twilio Voice
Plus sandboxes — simulated shops, ad accounts, CRMs, calendars and SMS — for development and demos. They never touch a real service.
What could it be worth for you?
Seven numbers about your business give a range of the potential monthly opportunity — with every assumption written out and no guarantee implied.
Built to be checked
- Every number explains itself: why you are seeing it and how it is calculated.
- Estimates are marked as estimates. Confirmed and estimated value are never mixed.
- The same money is never counted twice.
- ROIS never invents prices, discounts or specifications — when it doesn't know, it asks a person.
- Nothing is sent or spent outside your rules. Autonomy starts at “suggest only”.
- Each business's data is isolated from every other business.
Start with what you already have.
Connect one system, or explore a complete sample business first.